To help explain the theory, we found this slide that will help us.
Also known as the "Magic Bullet" theory, the Hypodermic Needle Theory is when the media "Injects" information directly into the audiences mind. The audience here is seen as very passive and powerless to stop it. Therefore it suggests that the media can control what we think is right and wrong and can even influence how we behave. For example, when 'War of The Worlds' was broadcast on a radio and was made to bee very realistic, many people thought that we were being invaded by aliens and created moral panic.
Also known as the "Magic Bullet" theory, the Hypodermic Needle Theory is when the media "Injects" information directly into the audiences mind. The audience here is seen as very passive and powerless to stop it. Therefore it suggests that the media can control what we think is right and wrong and can even influence how we behave. For example, when 'War of The Worlds' was broadcast on a radio and was made to bee very realistic, many people thought that we were being invaded by aliens and created moral panic.
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